PROBE Network

Case Study: HV Promotions offers South African businesses a perspective on Sustainable Development

The next phase of PROBE’s deployment in South Africa.

HV Promotions is building on PROBE’s significant impact in South Africa in recent years, offering businesses and business people a fresh perspective on sustainable development.

What is sustainable development?

HV Promotions offers South African businesses a perspective on Sustainable Development

Managing Director Henning Viljoen explains: “The concept of sustainable business development has been recognised increasingly since the early 80’s. Unfortunately, it remains mainly financially and commercially focused. This always has and always will remain a well-accepted business principle. My personal view is that this encompasses the so-called “financial capital”, one of 5 categories of “capital” which makes up the DNA of true sustainability.

The five categories of capital

  1. Human-constructed
  2. Social constructed
  3. Man-made (Material/Constructed) capital
  4. Natural Capital
  5. Financial Capital

If sustainable development is to achieve its potential, all seven capitals must be integrated into the strategies of business enterprises.”

Why prioritise sustainable development as a business?

For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders, while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.

Without compromising on profits, there are many ways to make your business enterprise more sustainably profitable. By thinking about the future, you can base your decisions in the present on the best course for the environment as well as your business profits, employees and the greater society.

“Whichever module of PROBE a business engages with, sustainable development of the business is a strong theme within the benchmarking process. And, in particular, we are strongly encouraging South African businesses to take a long, hard look at their strengths and weaknesses through the lens of PROBE for Sustainability Excellence, and take a big step towards making sustainability a crucial enabler for their business’s future.

We are helping business enterprises to make sustainability a crucial objective for their business’s future. Strategising on implementing sustainable business practices to increase profits, growth and competitiveness by following resourcefulness in manufacturing.

With a future-based mind-set, you need to consider profits, employees and the environment when making decisions regarding the sustainability of your business. Sustainability is possible for any business and should be a priority for any business in this economy.”

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